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CASE STUDIES // THE WORK

One client. Shown in full.

Most agency case studies are a logo, a vague percentage, and three sentences. We only have one engagement to show you, so we are going to show you all of it.

SteelAIQ launched this year. That means the portfolio is short and we are not going to pad it. What follows is the complete build for It's By Jenna: what existed before, what we made, why we made those choices, and what happened after.

If you want to see twenty years of results across enterprise software, manufacturing, and eCommerce, that history is published separately at theerichoward.com. This page is SteelAIQ's own work only.

IT'S BY JENNA // SEWICKLEY, PA

Two brands, one owner, one storefront

Glossed By Jenna, a lip and cosmetics line, and Skin by Jenna Marie, a licensed esthetician practice. We built the entire presence: positioning, the Shopify store, booking integration, the content system, email capture, and local search foundations.

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