AI Marketing Strategy
Where your growth actually comes from, what to stop doing, and where AI genuinely helps.
What's involved →An AI marketing consultant helps a business decide where artificial intelligence genuinely improves marketing results, then either builds those systems or trains the team to run them. Typical work includes marketing strategy, content and search optimization, automation of follow-up and email, and hands-on training. The consultant supplies judgment. The AI supplies speed.
WHAT WE DO
Four services. They stack, and they work alone.
Most businesses start with one. Strategy first if you do not know where to point, automation first if you are leaking leads, training first if you have someone in-house with the appetite. There is no package, and nothing here requires you to buy the other three.
AI Content and SEO
Content that ranks, gets cited by AI search, and sounds like your business.
What's involved →
Marketing Automation
The follow-up you keep meaning to send, running without you.
What's involved →
AI Training and Enablement
Hands-on training on your business, not a generic course.
What's involved →THE ACTUAL DIFFERENCE
You are buying enterprise experience without the enterprise overhead.
There are a lot of people selling AI marketing right now. Most of them learned marketing from AI.
Systems, not campaigns
A campaign is a spike. A system compounds. Twenty years of building marketing infrastructure means the work starts with plumbing: how leads arrive, what happens to them, and how you know. That is unglamorous and it is where nearly all the money is.
Judgment the tools cannot supply
AI produces confident, fluent, average work by default. Knowing which of its outputs would embarrass you in front of a customer is a skill that takes years and no subscription includes it. That skill is most of what you are paying for.
The size actually fits
Enterprise playbooks are usually sold to small businesses with the price attached and the complexity intact. We strip the committees, the procurement cycle, and the platform costs, and keep the parts that work at your scale.
WORKING TOGETHER
No packages. No price list.
We do not publish pricing because we do not sell a product. A business doing eighty thousand a year and one doing eight million need different things. Three tiers with checkmarks would be a lie told for conversion rate.
The Teardown
Fixed scope, fixed price, agreed before we start. We audit everything you are doing and hand you a written blueprint of what to do next, in priority order. Yours to keep and execute alone.
For you if: you want a straight answer before committing.
Training Engagement
Structured sessions built on your business, your customers, and your tools. Playbooks and prompt libraries included, so the capability stays in the building.
For you if: you have the people and need the know-how.
Ongoing Partnership
We run marketing with you, monthly. Scope set at the start and revisited quarterly, because your business will change and a static scope becomes a lie by month four.
For you if: you are the bottleneck.
Twenty years of this. None of it at SteelAIQ.
730 percent traffic growth. 413 percent growth in organic search impressions. 51.4 percent more leads in six months. A Shopify store run to 125 percent of budget. Those are Eric Howard's career results across enterprise software, manufacturing, and eCommerce, published in full at theerichoward.com.
SteelAIQ is new. The person running it is not.
CAREER RESULTS OF ERIC HOWARD, FOUNDER. NOT STEELAIQ CLIENT ENGAGEMENTS.
STRAIGHT ANSWERS
Straight answers
Do I have to buy all four services?
No. Most clients start with one. The services are built to stand alone on purpose, because bundling exists to raise contract value, not to solve your problem.
How much does this cost?
It depends on scope, and we scope before we quote. The audit is fixed price and deliberately small, training engagements are priced per engagement, and ongoing work is monthly. Nothing starts without a written scope and a number you agreed to.
Can you work with my existing agency or freelancer?
Usually yes, and often that is the right answer. If you have a designer or a web person who is good, we are not going to invent a reason to replace them. If they are not good, you will hear that too.
What size business do you work with?
Small and mid-sized businesses, typically with no marketing department or one person carrying all of it. If you have a marketing team of ten, you do not need us, and we will tell you that on the first call.
NEXT STEP
Tell us what's broken.
Free first conversation. No deck, no demo, no discovery call that is really a sales call. If AI does not move the thing you are trying to grow, you will hear that instead of a proposal.
Start the conversationPITTSBURGH, PA // REPLY IN ONE BUSINESS DAY // NO OBLIGATION