AI Marketing
What Changed in AI Marketing This Year
A retrospective with opinion attached. What shifted, what was hype, what quietly became standard.
Small Business
Planning Next Year's Marketing in a Week, Not a Quarter
Five decisions constitute a plan. A one-page template, filled in with a realistic example.
Small Business
When Marketing Isn't Your Problem
Sometimes the offer is wrong, or the pricing, or the product. No campaign fixes those.
Pittsburgh
Pittsburgh Business Resources Worth Knowing About
A roundup with no self-promotion: what each organization does and who it suits.
Search and AEO
How to Get Cited in AI Answers: A Practical Checklist
Eight structural elements you can apply to an existing page in twenty minutes, with examples.
Small Business
The Marketing Metrics That Actually Matter for a Small Business
Most dashboards measure activity, not outcomes. The six that matter and a one-page scorecard.
Search and AEO
What Small Businesses Get Wrong About Keywords
The volume trap, how to actually choose, and a worked example showing what got rejected and why.
AI Marketing
AI Slop Is Real. Here's How Not to Publish It.
The tells, the editorial pass that fixes them, and the structural fix underneath.
Small Business
Why Most Website Redesigns Don't Increase Sales
A redesign changes how a site looks, and looks were rarely the constraint. When a rebuild is warranted.
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