Small Business
Planning Next Year's Marketing in a Week, Not a Quarter
Five decisions constitute a plan. A one-page template, filled in with a realistic example.
Small Business
When Marketing Isn't Your Problem
Sometimes the offer is wrong, or the pricing, or the product. No campaign fixes those.
Small Business
The Marketing Metrics That Actually Matter for a Small Business
Most dashboards measure activity, not outcomes. The six that matter and a one-page scorecard.
Small Business
Why Most Website Redesigns Don't Increase Sales
A redesign changes how a site looks, and looks were rarely the constraint. When a rebuild is warranted.
Small Business
The Questions to Ask Before Hiring Anyone for Marketing
Twelve questions, with the answers that should worry you and the answers that should reassure you.
Small Business
Email List or Social Following: Which Is Worth More?
One you own, one you rent, and the rent terms change without notice.
Small Business
What a Marketing System Actually Looks Like
Five components, drawn out for a service business and an eCommerce business so you can map your own.
Small Business
The Case Against Posting Every Day
The advice to post daily comes from people who profit from volume. What actually happens when you try.
Small Business
How to Audit Your Own Marketing in One Afternoon
The exact sequence a consultant runs, given away, because the value was never in the checklist.
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